Hughes Developments

Brand Identity

Project Overview

Hughes Developments is a property development company based in Ōtautahi Christchurch. Formed in 1986, their history now spans almost 40 years. They attribute their long-lived success to a consistent culture of delivery underpinned by integrity and long-term thinking for both their developments and client relationships.

When it came to rebranding their organisation, it was important that these values were upheld and clearly communicated through our design work. What we produced is a classic, timeless identity with a rich heritage feel reflecting the professionalism and quality with which the company conducts itself.

As a proudly Aotearoa based business, we carefully selected fonts from Pōneke Wellington based type foundry, Klim, and for added substance, we gifted Hughes with a custom made Pantone colour unique to them, embodying the steadfastness, class and enduring nature of their brand.

Website built by:
Photography: Damon McPhail
Copy: Laura Griffiths