Kit Campers

Brand Identity
Website Design

Project Overview

Kit Campers are an independent family owned campervan rental company based in Ōtautahi Christchurch. Their bespoke campers are designed for adventurers who want to explore Aotearoa on their own terms while still enjoying their creature comforts. Each self-contained vehicle is designed with maximum style, space and energy efficiency in mind, so when the road beckons travellers are free to go, and when the sun sets they have a place to call home.

The camper market in Aotearoa is highly competitive and dominated by big-brand names and ‘quirky’ upstarts. As a boutique family owned operation fuelled by passion, Kit Campers didn’t need to shout - it just needed to be authentic.

Built around cardinal compass points, the logo puts Kit Campers at the heart of every journey no matter what direction the trip takes. Positioned as ‘Scandi meets Kiwi’, we took inspiration from Scandinavian design sensibilities: clean, minimal, considered but still cosy; and paired this with a warm, colloquial, Kiwi-as tone of voice that was welcoming and honest. This meeting of Scandi hygge and Kiwi hospitality was applied with great consideration across the design of their website, merchandise and fitout of the vans, setting up Kit Campers with a brand identity that is entirely true to them. A quiet approach that speaks volumes.

Website built by:
Copy: Laura Griffiths